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Results of search for 'su:"Branding Marketing -- Case studies"'
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Authors
Keller, Kevin Lane
Miletsky, Jason I
Smith, Genevieve
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English Books
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Brand name products
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Branding (Marketing)
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1.
Perspectives on branding
Jason I. Miletsky, Genevieve Smith
by
Miletsky, Jason I
Smith, Genevieve
Publication details:
Boston, MA
Course Learning
2009
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.827 MIL
.
2.
Best practice cases in branding : lessons from the world’s strongest brands
Kevin Lane, Keller
by
Keller, Kevin Lane
Edition:
3rd ed
Publication details:
Upper Saddle River, NJ
Pearson, Prentice-Hall
2008
Availability:
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(1).
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