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	1.		Protecting the brand Talcott J. Franklin by Franklin, Talcott J Edition: 1st Indian ed Publication details: Chennai Viva Books 2005 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 FRA.
	2.		Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity David A. Aaker by Aaker, David A Publication details: New York Free Press 2004 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 AAK.
	3.		Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout by David Taylor by Taylor, David Edition: Reprint Publication details: Hoboken, NJ J. Wiley 2005 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 TAY.
	4.		Building strong brands David A. Aaker by Aaker, David A Publication details: New York Pocket Books 1996 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 AAK.
	5.		Connective branding : building brand equity in a demanding world Claudia Fisher-Buttinger and Christine Vallaster by Fisher-Buttinger, Claudia Vallaster, Christine Publication details: Hoboken, NJ Wiley 2008 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 FIS.

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