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Results of search for 'su:"Brand loyalty"'
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Authors
Chanda, Pradip
Etherington, Lyn
Haig, Matt
McDowell, Walter
Robinson, Sionade
Rosengarten, Philipp...
Stürmer, Christoph B
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Automobile industry ...
Brand choice
Brand loyalty
Brand loyalty - Case...
Brand loyalty - Germ...
Brand name products
Branding (Marketing)
Consumers' preferenc...
Customer relations
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Quality of products ...
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Your search returned 5 results.
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1.
Premium power : the secret of success of Mercedes-Benz, BMW, Porsche and Audi
Philipp G. Rosengarten and Christoph B. Stuermer
by
Rosengarten, Philipp G
Stürmer, Christoph B
Publication details:
Basingstoke, Hampshire
Palgrave Macmillan
2006
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
338.47629220943 ROS
.
2.
Brand digital : simple ways top brands succeed in the digital world
Matt Haig
by
Haig, Matt
Publication details:
London ; Sterling, VA
Kogan Page
2003
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.827 HAI
.
3.
Branding TV: principles & practices
Walter McDowell and Alan Batten
by
McDowell, Walter
Publication details:
Amsterdam
Elsevier/Focal Press
©2005
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
384.551 MCD
.
4.
Customer loyalty : a guide for time travelers
Sionade Robinson and Lyn Etherington
by
Robinson, Sionade
Etherington, Lyn
Publication details:
Basingstoke, Hampshire
Palgrave Macmillan
2006
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.812 ROB
.
5.
A requiem for a brand : targeting the new-age consumer
Pradip Chanda
by
Chanda, Pradip
Publication details:
New Delhi
Lotus Collection, Roli Books
2010
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.83430954 CHA
.
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