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Building global biobrands : taking biotechnology to market Françoise Simon, Philip Kotler ; foreword by Kevin Sharer

By: Contributor(s): Publication details: New York Free Press c2003Description: xv, 336 p. : ill. ; 24 cmISBN:
  • 9781439172902
ISSN:
  • 2003040810
Subject(s): DDC classification:
  • 660.60688 SIM
Item type: Books
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Current library Call number Status Date due Barcode
Anna Centenary Library 660.60688 SIM (Browse shelf(Opens below)) Available 458479

Includes bibliographical references (p. 293-310) and index

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