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	1.		Media planning : a practical guide Jim Surmanek by Surmanek, Jim Edition: 3rd ed Publication details: Lincolnwood, IL NTC Business Books 1996 Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.111 SUR.
	2.		Media planning workbook : with discussions and problems William B. Goodrich, Jack Z. Sissors by Goodrich, William B Sissors, Jack Zanville Edition: 5th ed Publication details: Lincolnwood, IL NTC Business Books 1996 Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.111 GOO.
	3.		Media strategies for marketing places in crisis : improving the image of cities, countries, and tourist destinations Eli Avraham and Eran Ketter by Avraham, Eli Ketter, Eran Edition: 1st ed Publication details: Oxford ; Boston Butterworth Heinemann 2008 Availability: Items available for loan: Anna Centenary Library (1)Call number: 338.47910688 AVR.
	4.		The media handbook : a complete guide to advertising media selection, planning, research, and buying Helen Katz by Katz, Helen E Edition: 2nd ed Publication details: Mahwah, N.J Lawrence Erlbaum 2003 Availability: Items available for loan: Anna Centenary Library (1)Call number: 659 KAT.
	5.		Kellogg on advertising & media : the Kellogg school of management edited by Bobby J. Calder by Calder, Bobby J J.L. Kellogg Graduate School of Management Publication details: Hoboken, NJ John Wiley & Sons 2008 Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.111 CAL.
	6.		Advertising and integrated brand promotion Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik by O'Guinn, Thomas C Allen, Chris T Semenik, Richard J Edition: 4th ed Publication details: Australia Thomas South-Western 2006 Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.1 OGU.
	7.		Advertising and integrated brand promotion Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik by O'Guinn, Thomas C Allen, Chris T Semenik, Richard J Edition: 5th ed Publication details: Australia South-Western Cengage Learning c2009 Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.1 OGU.
	8.		Advertising media a to Z : the definitive resource for media planning, buying, and research Jim Surmanek by Surmanek, Jim Publication details: New York McGraw-Hill c2004 Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.103 SUR.
	9.		Advertising media planning Jack Z. Sissors and Roger B. Baron by Sissors, Jack Zanville Baron, Roger B Edition: 7th ed Publication details: New York McGraw Hill 2010 Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.111 SIS.
	10.		Advertising media planning: a brand management approach Larry D. Kelly and Donald W. Jugenheimer by Kelley, Larry D Jugenheimer, Donald W Edition: Indian reprint Publication details: New Delhi PHI Learning 2004 Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.111 KEL.

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