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	1.		Measuring advertising effectiveness edited by William D. Wells by Wells, William D Publication details: Hove ; East Sussex, [UK] Psychology Press 1997 Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.1 WEL.
	2.		Using qualitative research in advertising : strategies, techniques, and applications Margaret A. Morrison ... [et al.] by Morrison, Margaret A Publication details: Thousand Oaks, CA Sage c2002 Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.1072 MOR.
	3.		About face : the secrets of emotionally effective advertising Dan Hill by Hill, Dan Publication details: London Kogan Page 2010 Availability: Items available for loan: Anna Centenary Library (2)Call number: 659.1019 HIL, ...

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