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	1.		Marketing communications industry : entrepreneurial case studies Gautam Raj Jain, Raunica Ahluwalia by Jain, Gautam Raj Ahluwalia, Raunica Publication details: New Delhi Response Books 2008 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.800954 JAI.
	2.		Planning for power advertising : a user's manual for students and practitioners Anand Bhaskar Halve by Halve, Anand Bhaskar Publication details: Thousand Oaks, CA Response Books 2005 Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.1 HAL.
	3.		Desi dream merchants A. G. Krishnamurthy by Krishnamurthy, A. G Publication details: New Delhi Tata McGraw-Hill Publishing Company 2006 Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.1092 KRI.
	4.		Indian advertising : 1780 to 1950 A.D Arun Chaudhuri by Chaudhuri, Arun Publication details: New Delhi Tata McGraw-Hill c2007 Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.10954 CHA.
	5.		Living on the "adge" in JhandeWalan Thompson Sunil Gupta by Gupta, Sunil Publication details: New Delhi Roli Books 2009 Availability: Items available for loan: Anna Centenary Library (1)Call number: 659 GUP.
	6.		Advertising Management Jaishri Jethwaney, Shruti Jain by Jaishri Jethwaney Shruti Jain Publication details: Oxford Oxford University Press 2010 Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.112 JAI.
	7.		Advertising & marketing in rural India : language, culture, and communication Tej K. Bhatia by Bhatia, Tej K Edition: 2nd ed Publication details: New Delhi Macmillan India 2009 Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.10954 BHA.

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