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	1.		Marketing financial services Christine Ennew, Trevor Watkins, and Mike Wright by Ennew, Christine Watkins, Trevor Wright, Mike Edition: 2nd ed Publication details: Oxford ; Boston Butterworth - Heinemann c1995 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 ENN.
	2.		Powers of persuasion : the inside story of British advertising : 1951-2000 Winston Fletcher by Fletcher, Winston Publication details: Oxford Oxford University Press 2008 Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.10941 FLE.
	3.		The history of advertising language : the advertisements in the times from 1788 to 1996 Sabine Gieszinger by Gieszinger, Sabine Publication details: Bern Peter Lang c2001 Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.10941 GIE.
	4.		An advertiser's guide to better radio advertising : tune in to the power of the brand conversation medium Andrew Ingram and Mark Barber by Ingram, Andrew Barber, Mark Publication details: Hoboken, N.J Wiley 2005 Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.14209421 ING.

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