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Results of search for 'su:"Advertising - Brand name products"'
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Authors
Aaker, David A
Baskin, Merry
Biel, Alexander L
Earls, Mark
Jones, John Philip
Lindström, Martin
Nadeau, Raymond
Rivkin, Steve
Steidl, Peter E
Trout, Jack
Wheeler, Alina
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English Books
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Advertising - Brand ...
Advertising - Brand ...
Advertising - Brand ...
Advertising - Psycho...
Brand name products
Brand name products ...
Branding (Marketing)
Business names
Competition
Marketing
Senses and sensation
Trademarks - Design
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Your search returned 10 results.
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1.
Waking the giant : revitalising the mature brand
Peter Steidl
by
Steidl, Peter E
Publication details:
Milton, Qld
Wiley
2009
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.827 STE
.
2.
Behind powerful brands : from strategy to campaign
John Philip Jones
by
Jones, John Philip
Publication details:
New Delhi
Tata McGraw-Hill Pub. Co
2000
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.827 JON
.
3.
Brand equity & advertising : advertising's role in building strong brands
edited by David A. Aaker, Alexander L. Biel
by
Aaker, David A
Biel, Alexander L
Publication details:
New York
Psychology Press
2009
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
659.1 AAK
.
4.
Brand new brand thinking : brought to life by 11 experts who do
edited by Merry Baskin and Mark Earls
by
Baskin, Merry
Earls, Mark
Publication details:
London
Kogan Page
2002
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.827 BAS
.
5.
Designing brand identity : an essential guide for the entire branding team
Alina Wheeler
by
Wheeler, Alina
Edition:
3rd ed
Publication details:
Hoboken, N.J
John Wiley & Sons
2009
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.827 WHE
.
6.
Differentiate or die : survival in our era of killer competition
Jack Trout, with Steve Rivkin
by
Trout, Jack
Rivkin, Steve
Edition:
2nd ed
Publication details:
Chennai
Westland
2010
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.8 TRO
.
7.
In search of the obvious : the antidote for today's marketing mess
Jack Trout
by
Trout, Jack
Publication details:
Hoboken, NJ
John Wiley & Sons
c2008
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.8 TRO
.
8.
Living brands : collaboration + innovation = customer fascination
Raymond A. Nadeau
by
Nadeau, Raymond
Publication details:
New York
McGraw-Hill
2007
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.827 NAD
.
9.
Brand sense : sensory secrets behind the stuff we buy
Martin Lindstrom ; foreword by Philip Kotler
by
Lindström, Martin
Edition:
1st Free Press trade pbk. ed
Publication details:
New York
Free Press
2010
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.827 LIN
.
10.
Brand sense : sensory secrets behind the stuff we buy
Martin Lindstrom ; foreword by Philip Kotler
by
Lindström, Martin
Edition:
2nd ed
Publication details:
London ; Sterling, VA
Kogan Page
2010
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.827 LIN
.
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