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	1.		Brand asset management : driving profitable growth through your brands Scott M. Davis ; foreword by David A. Aaker by Davis, Scott M Edition: 1st [i.e. 2nd] ed Publication details: San Francisco Jossey-Bass 2002 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 DAV.
	2.		Branded nation : the marketing of megachurch, college, inc., and museumworld James B. Twitchell by Twitchell, James B Publication details: New York Simon & Schuster 2005 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 TWI.
	3.		Buying in : what we buy and who we are Rob Walker by Walker, Rob Edition: Random House trade pbk. ed Publication details: New York Random House 2009 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 WAL.
	4.		Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products Michael Gershman by Gershman, Michael Publication details: Reading, Mass Business Roli Books 2005 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.82 GRE.
	5.		Companies and their brands Peggy Geeseman by Geeseman, Peggy Gale Group Publication details: Detroit Gale Research c1990- Availability: Items available for loan: Anna Centenary Library (1)Call number: 602.75 GEE.

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