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Results of search for 'ccl=su:"Advertising media planning"'
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Authors
Allen, Chris T
Avraham, Eli
Baron, Roger B
Calder, Bobby J
Goodrich, William B
Jugenheimer, Donald ...
Katz, Helen E
Kelley, Larry D
Ketter, Eran
O'Guinn, Thomas C
Semenik, Richard J
Sissors, Jack Zanvil...
Surmanek, Jim
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English Books
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Advertising
Advertising media pl...
Advertising media pl...
Advertising media pl...
Brand name products
Marketing
Marketing channels
Mass media and busin...
Place marketing
Tourism--Marketing
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Your search returned 10 results.
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1.
Media planning : a practical guide
Jim Surmanek
by
Surmanek, Jim
Edition:
3rd ed
Publication details:
Lincolnwood, IL
NTC Business Books
1996
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
659.111 SUR
.
2.
Media planning workbook : with discussions and problems
William B. Goodrich, Jack Z. Sissors
by
Goodrich, William B
Sissors, Jack Zanville
Edition:
5th ed
Publication details:
Lincolnwood, IL
NTC Business Books
1996
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
659.111 GOO
.
3.
Media strategies for marketing places in crisis : improving the image of cities, countries, and tourist destinations
Eli Avraham and Eran Ketter
by
Avraham, Eli
Ketter, Eran
Edition:
1st ed
Publication details:
Oxford ; Boston
Butterworth Heinemann
2008
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
338.47910688 AVR
.
4.
The media handbook : a complete guide to advertising media selection, planning, research, and buying
Helen Katz
by
Katz, Helen E
Edition:
2nd ed
Publication details:
Mahwah, N.J
Lawrence Erlbaum
2003
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
659 KAT
.
5.
Kellogg on advertising & media : the Kellogg school of management
edited by Bobby J. Calder
by
Calder, Bobby J
J.L. Kellogg Graduate School of Management
Publication details:
Hoboken, NJ
John Wiley & Sons
2008
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
659.111 CAL
.
6.
Advertising and integrated brand promotion
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
by
O'Guinn, Thomas C
Allen, Chris T
Semenik, Richard J
Edition:
4th ed
Publication details:
Australia
Thomas South-Western
2006
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
659.1 OGU
.
7.
Advertising and integrated brand promotion
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
by
O'Guinn, Thomas C
Allen, Chris T
Semenik, Richard J
Edition:
5th ed
Publication details:
Australia
South-Western Cengage Learning
c2009
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
659.1 OGU
.
8.
Advertising media a to Z : the definitive resource for media planning, buying, and research
Jim Surmanek
by
Surmanek, Jim
Publication details:
New York
McGraw-Hill
c2004
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
659.103 SUR
.
9.
Advertising media planning
Jack Z. Sissors and Roger B. Baron
by
Sissors, Jack Zanville
Baron, Roger B
Edition:
7th ed
Publication details:
New York
McGraw Hill
2010
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
659.111 SIS
.
10.
Advertising media planning: a brand management approach
Larry D. Kelly and Donald W. Jugenheimer
by
Kelley, Larry D
Jugenheimer, Donald W
Edition:
Indian reprint
Publication details:
New Delhi
PHI Learning
2004
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
659.111 KEL
.
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