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1.
Radio active : advertising and consumer activism, 1935-1947 Kathy M. Newman by
Publication details: Berkeley University of California Press 2004
Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.142097309043.

2.
Radio's niche marketing revolution : futuresell Godfrey W. Herweg, Ashley Page Herweg by
Publication details: Boston Focal Press 1997
Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.142 HER.

3.
The king of Madison Avenue : David Ogilvy and the making of modern advertising Kenneth Roman by
Edition: 1st ed
Publication details: Basingstoke, Hampshire Palgrave Macmillan 2009
Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.092 ROM.

4.
The ultimate marketing toolkit Paula Peters by
Publication details: New Delhi Viva 2009
Availability: Items available for loan: Anna Centenary Library (2)Call number: 658.82 PET, ...

5.
The ultimate marketing toolkit : ads that attract customers, brochures that create buzz, web sites that wow Paula Peters by
Publication details: Avon, MA Adams Media Corporation 2006
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.82 PET.

6.
Those were the days : weird & wacky ads of yesteryear compiled by Floyd Clymer ; with a new introduction by Paul Dickson by
Edition: Dover ed
Publication details: Mineola, NY Dover Publications [2009]
Availability: Items available for loan: Anna Centenary Library (1)Call number: 741.670973 CLY.

7.
Watch this, listen up, click here : inside the 300 billion dollar business behind the media you constantly consume David Verklin, Bernice Kanner by
Publication details: Hoboken, NJ John Wiley & Sons c2007
Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.10973 VER.

8.
Where the suckers moon : the life and death of an advertising campaign Randall Rothenberg by
Publication details: New York Vintage Books 1995
Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.196 ROT.

9.
Communicating with the multicultural consumer : theoretical and practical perspectives Barbara Mueller by
Publication details: Frankfurt am Main ; New York Peter Lang c2008
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.802 MUD.

10.
Cultures of commerce : representation and American business culture, 1877-1960 edited by Elspeth H. Brown, Catherine Gudis, and Marina Moskowitz by
Publication details: Houndmills, Basingstoke, Hampshire ; New York, N.Y Palgrave Macmillan 2006
Availability: Items available for loan: Anna Centenary Library (1)Call number: 302.350973 BRO.

11.
Deceptive advertising : behavioral study of a legal concept Jef I. Richards by
Publication details: Hillsdale, N.J L. Erlbaum Associates 1990
Availability: Items available for loan: Anna Centenary Library (1)Call number: 343.73082 RIC.

12.
From those wonderful folks who gave you pearl harbor : front-line dispatches from the advertising war Jerry Della Femina ; edited by Charles Sopkin by
Edition: 1st Simon & Schuster trade pbk. ed
Publication details: New York Simon & Schuster 2010, c1970
Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.10973 DEL.

13.
Globalizing ideal beauty : how female copywriters of the J. Walter Thompson advertising Agency redefined beauty for the twentieth century Denise H. Sutton by
Edition: 1st ed
Publication details: Basingstoke, Hampshire Palgrave Macmillan 2009
Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.10922 SUT.

14.
A millionaire's notebook : how ordinary people can achieve extraordinary success Steven K. Scott by
Publication details: New York Simon & Schuster c1996
Availability: Items available for loan: Anna Centenary Library (1)Call number: 650.1 SCO.

15.
A millionaire's notebook : how ordinary people can achieve extraordinary success Steven K. Scott by
Publication details: New York Simon & Schuster c1996
Availability: No items available.

16.
Ad women : how they impact what we need, want, and buy Juliann Sivulka by
Publication details: Amherst, NY Prometheus Books 2009
Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.10820973 SIV.

17.
Advertising and society : controversies and consequences edited by Carol J. Pardun by
Publication details: Chichester, UK ; Malden, MA Wiley-Blackwell 2009
Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.10420973 PAR.

18.
Advertising spot illustrations of the twenties and thirties : 1,593 cuts edited by Leslie Cabarga by
Publication details: Mineola, NY Dover Publications c1989
Availability: Items available for loan: Anna Centenary Library (2)Call number: 659.1097309042 CAB, ...

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