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De Chernatony, L
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Meldrum, Mike
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1.
Malcolm McDonald on marketing planning
Malcolm Mcdonald
by
McDonald, Malcolm
Publication details:
London
Kogan Page
2008
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.8902 MCD
.
2.
Market segmentation : how to do it, how to profit from it
Malcolm McDonald and Ian Dunbar
by
McDonald, Malcolm
Dunbar, Ian
Edition:
[3rd ed.]
Publication details:
Oxford ; Burlington, MA
Elsevier/Butterworth-Heinemann
2004
Availability:
Items available for loan:
Anna Centenary Library
(2)
Call number:
658.802 MCD, ..
.
3.
Marketing : a complete guide
Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox
by
McDonald, Malcolm
Christopher, Martin
Publication details:
Basingstoke, Hampshire
Palgrave Macmillan
2003
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.8 MCD
.
4.
Marketing accountability : a new metrics model to measure marketing effectiveness
Malcolm McDonald and Peter Mouncey
by
McDonald, Malcolm
Mouncey, Peter
Publication details:
London
Kogan Page
2009
Availability:
Items available for loan:
Anna Centenary Library
(2)
Call number:
658.80072 MCD, ..
.
5.
Marketing due diligence : reconnecting strategy to share price
Malcolm McDonald, Brian Smith, Keith Ward
by
McDonald, Malcolm
Smith, Brian D
Ward, Keith
Edition:
New ed
Publication details:
Amsterdam ; Boston
Elsevier Butterworth-Heinemann
2007
Availability:
Items available for loan:
Anna Centenary Library
(2)
Call number:
658.802 MCD, ..
.
6.
Marketing in a nutshell : key concepts for non-specialists
Mike Meldrum and Malcolm McDonald
by
Meldrum, Mike
McDonald, Malcolm
Edition:
1st ed
Publication details:
Amsterdam
Elsevier
2007
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.8 MEL
.
7.
Marketing planning for services
Malcolm McDonald and Adrian Payne
by
McDonald, Malcolm
Payne, Adrian
Publication details:
Oxford ; Boston
Butterworth-Heinemann
1996
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.802 MCD
.
8.
Marketing plans for service businesses : a complete guide
Malcolm McDonald and Adrian Payne
by
Payne, Adrian
McDonald, Malcolm
Edition:
2nd ed
Publication details:
Amsterdam
Elsevier
2006
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.802 MCD
.
9.
Marketing plans that work
Malcolm H.B. McDonald, Warren J. Keegan
by
McDonald, Malcolm H. B
Keegan, Warren J
Edition:
2nd ed
Publication details:
Oxford ; Boston
Butterworth-Heinemann
2002
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.802 MCD
.
10.
Marketing: a complete guide in pictures
Malcolm Mcdonald and Peter Morris
by
McDonald, Malcolm
Morris, Peter
Edition:
2nd ed
Publication details:
Oxford ; Boston
Butterworth - Heinemann
2004
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.802 MAC
.
11.
Pocket guide to selling products and services
Malcolm H.B. McDonald and Peter Morris
by
McDonald, Malcolm
Morris, Peter
Edition:
Pocket bk. ed
Publication details:
Oxford ; Boston
Butterworth-Heinemann
1995
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.850207
.
12.
The marketing plan in colour : a pictorial guide for managers
Malcolm McDonald and Peter Morris
by
Morris, Peter
McDonald, Malcolm
Publication details:
Boston, MA
Butterworth-Heinemann
2000
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.802 MUE
.
13.
The new marketing : transforming the corporate future
Malcolm McDonald and Hugh Wilson
by
McDonald, Malcolm
Wilson, Hugh
Publication details:
Oxford
Boston, MA ; Butterworth-Heinemann
2002
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.8 MCD
.
14.
Key account management : the definitive guide
Malcolm McDonald and Diana Woodburn
by
McDonald, Malcolm
Woodburn, Diana
Edition:
2nd ed
Publication details:
Amsterdam ; Boston
Butterworth-Heinemann
2007
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.804 MCD
.
15.
Key customers : how to manage them profitably
Malcolm McDonald, Beth Rogers, Diana Woodburn
by
McDonald, Malcolm
Rogers, Beth
Woodburn, Diana
Chartered Institute of Marketing
Publication details:
Oxford ; Boston
Butterworth-Heinemann
2000
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.804 MCD
.
16.
Creating powerful brands in consumer, service and industrial markets
Leslie de Chernatony and Malcolm McDonald
by
De Chernatony, L
McDonald, Malcolm
Edition:
3rd ed
Publication details:
Amsterdam ; Boston
Elsevier/Butterworth-Heinemann
2003
Availability:
Items available for loan:
Anna Centenary Library
(2)
Call number:
658.827 CHE, ..
.
17.
Marketing accountability : how to measure marketing effectiveness
Malcolm McDonald and Peter Mouncey
by
McDonald, Malcolm
Mouncey, Peter
Publication details:
London
Kogan Page
2009
Availability:
Items available for loan:
Anna Centenary Library
(3)
Call number:
658.80072 McD, ..
.
18.
Marketing due diligence : reconnecting strategy to share price
Marketing due diligence reconnecting strategy to share price
by
"McDonald, Malcolm"
"Malcolm McDonald, Brian Smith, Keith Ward."
Edition:
New ed."xv, 238 : ill. ; 25 cm. ; pbk."
Publication details:
Amsterdam ; Boston
;
Elsevier Butterworth-Heinemann
;
2007
Availability:
No items available.
19.
Marketing Accountability : how to measure marketing effectiveness
Marketing Accountability how to measure marketing effectiveness
by
"McDonald, Malcolm and Mouncey, Peter"
Malcolm McDonald and Peter Mouncey
Edition:
"ix, 293 p. : ill. ; 25 cm. ; hbk."
Publication details:
New Delhi
;
"Kogan Page,"
;
2009
Availability:
No items available.
20.
Marketing Accountability : how to measure marketing effectiveness
Marketing Accountability how to measure marketing effectiveness
by
"McDonald, Malcolm and Mouncey, Peter"
Malcolm McDonald and Peter Mouncey
Edition:
"ix, 293 p. : ill. ; 25 cm. ; hbk."
Publication details:
New Delhi
;
"Kogan Page,"
;
2009
Availability:
No items available.
21.
Marketing accountability : a new metrics model to measure marketing effectiveness
Marketing accountability a new metrics model to measure marketing effectiveness
by
"McDonald, Malcolm"
Malcolm McDonald and Peter Mouncey
Edition:
"viii, 293 p. : ill. ; 26 cm. ; pbk."
Publication details:
London
;
Kogan Page
;
2009
Availability:
No items available.
22.
Marketing accountability : a new metrics model to measure marketing effectiveness
Marketing accountability a new metrics model to measure marketing effectiveness
by
"McDonald, Malcolm"
Malcolm McDonald and Peter Mouncey
Edition:
"viii, 293 p. : ill. ; 26 cm. ; pbk."
Publication details:
London
;
Kogan Page
;
2009
Availability:
No items available.
23.
Marketing Accountability
/ Malcolm Mcdonald
by
Mcdonald, Malcolm
Publication details:
2010
Availability:
Items available for loan:
Anna Centenary Library
(2)
Call number:
658.4012 MCD, ..
.
24.
The Complete Marketer
/ Malcolm Mcdonald
by
McDonald, Malcolm
Publication details:
2013
Availability:
Items available for loan:
Anna Centenary Library
(2)
Call number:
658.8 MCD, ..
.
25.
Marketing Value Metrics: A New Metrics Model To Measure Marketing Effectiveness
/ Malcolm Mcdonald,Peter Mouncey,Stan Maklan
by
McDonald, Malcolm; Mouncey, Peter; Maklan, Stan
Publication details:
2014
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.8 MCD
.
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