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	1.	Image from Google Jackets	The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success : by Knapp, Duane [author.] Publication details: McGraw-Hill Education, 2008 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 KNA.
	2.	Image from Google Jackets	The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company : by Knapp, Duane [author.] Publication details: McGraw-Hill Education, 1999 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 KNA.

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