Game-based marketing : inspire customer loyalty through rewards, challenges, and contests Gabe Zichermann and Joselin Linder

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Publication details: Hoboken, NJ Wiley 2010Description: xviii, 220 p. : ill. ; 24 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.812 ZIC (Browse shelf(Opens below))	Available		128994

Includes bibliographical references and index

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