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	1.		Driving customer equity : how customer lifetime value is reshaping corporate strategy Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon by Rust, Roland T Lemon, Katherine N Zeithaml, Valarie A Publication details: New York Free Press 2000 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 RUS.
	2.		Services marketing : integrating customer focus across the firm Valarie A. Zeithaml ... [et al.] by Zeithaml, Valarie A Edition: 5th ed Publication details: Boston McGraw-Hill 2009 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 ZEI.
	3.		Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Edition: 5th ed Publication details: Boston ; New Delhi McGraw-Hill Irwin 2009 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 ZEI.
	4.		Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Edition: 4th ed Publication details: Boston McGraw-Hill/Irwin c2006 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 ZEI.
	5.		Services marketing : integrating customer focus across the firm Valarie A. Zeithaml ... [et al.] by Zeithaml, Valarie A Edition: 5th ed Publication details: Boston McGraw-Hill 2009 Availability: No items available.
	6.		Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Edition: 5th ed Publication details: Boston ; New Delhi McGraw-Hill Irwin 2009 Availability: No items available.
	7.		Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Edition: 4th ed Publication details: Boston McGraw-Hill/Irwin c2006 Availability: No items available.

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