Marketing metaphoria : what deep metaphors reveal about the minds of consumers Gerald Zaltman, Lindsay H. Zaltman

By:

Contributor(s):

Publication details: Boston, MA Harvard Business School c2008Description: xxi, 230 p., [8] p. of col. plates : ill. ; 24 cmISBN:

ISSN:

Subject(s):

DDC classification:

Item type: Books

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8342 ZAL (Browse shelf(Opens below))	Available		504501

Includes bibliographical references (p. 209-219) and index

There are no comments on this title.

to post a comment.

Find us on the map