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Marketing metaphoria : what deep metaphors reveal about the minds of consumers Gerald Zaltman, Lindsay H. Zaltman by
Publication details: Boston, MA Harvard Business School c2008
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8342 ZAL.

2.
How customers think : essential insights into the mind of the market Gerald Zaltman by
Publication details: Boston Harvard Business School c2003
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8342 ZAL.

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