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The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market
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The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market
John Zagula and Rich Tong
By:
Zagula, John
Contributor(s):
Tong, Richard
Publication details:
New York
Portfolio
2004
Description:
xxii, 313 p. : ill. ; 22 cm
ISBN:
9781591840381
ISSN:
2004048540
Subject(s):
Marketing
Marketing research
Strategic planning
DDC classification:
658.802 ZAG
Item type:
Books
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Anna Centenary Library
658.802 ZAG (
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384054
Includes index
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