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The Chasm Companion : A Fieldbook to Crossing the Chasm and Inside the Tornado / Paul Wiefels

By: Language: English Publication details: New York Harper Business 2002Edition: 1st edDescription: 323 p. : ill. ; 24 cmISBN:
  • 9780066620558
Subject(s): DDC classification:
  • 658.8 WIE
Summary: The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.
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Item type Current library Call number Status Barcode
English Books Anna Centenary Library 6TH FLOOR, B WING 658.8 WIE (Browse shelf(Opens below)) Available 494579

Includes index

The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

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