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1.
Media planning : a practical guide Jim Surmanek by
Edition: 3rd ed
Publication details: Lincolnwood, IL NTC Business Books 1996
Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.111 SUR.

2.
Advertising media a to Z : the definitive resource for media planning, buying, and research Jim Surmanek by
Publication details: New York McGraw-Hill c2004
Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.103 SUR.

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