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1.
Media planning workbook : with discussions and problems William B. Goodrich, Jack Z. Sissors by
Edition: 5th ed
Publication details: Lincolnwood, IL NTC Business Books 1996
Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.111 GOO.

2.
Advertising media planning Jack Z. Sissors and Roger B. Baron by
Edition: 7th ed
Publication details: New York McGraw Hill 2010
Availability: Items available for loan: Anna Centenary Library (1)Call number: 659.111 SIS.

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