Market-driven management : strategic and operational marketing Jean-Jacques Lambin in association with Ruben Chumpitaz and Isabelle Schuiling

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Publication details: Basingstoke, Hampshire Palgrave Macmillan 2007Edition: 2nd ed., [English ed.]Description: xxxvi, 477 p. : ill. ; 26 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.80094 LAM (Browse shelf(Opens below))	Available		307240

Includes bibliographical references and index

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