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Results of search for 'au:"Schnaars, Steven P"'
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Schnaars, Steven P
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English Books
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Competition
Entrepreneurship
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Marketing - Manageme...
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1.
Managing imitation strategies : how later entrants seize markets from pioneers
Steven P. Schnaars
by
Schnaars, Steven P
Publication details:
New York ; Toronto ; New York
Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International
c1994
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.8 SCH
.
2.
Marketing strategy : customers and competition
Steven P. Schnaars
by
Schnaars, Steven P
Edition:
2nd rev. and updated ed
Publication details:
New York
Free Press
c1998
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.802 SCH
.
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