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1.
Marketing aesthetics Alex Simonson, Bernd H. Schmitt by
Publication details: New York The Free Press 1997
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 SCH.

2.
Handbook on brand and experience management [edited by] Bernd H. Schmitt, David L. Rogers by
Publication details: Cheltenham, UK ; Northampton, MA Edward Elgar 2008
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.84 SCH.

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