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	1.		The making of a name : the inside story of the brands we buy Steve Rivkin and Fraser Sutherland by Rivkin, Steve Sutherland, Fraser Publication details: Oxford Oxford University Press 2004 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 RIV.
	2.		Differentiate or die : survival in our era of killer competition Jack Trout, with Steve Rivkin by Trout, Jack Rivkin, Steve Edition: 2nd ed Publication details: Chennai Westland 2010 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 TRO.
	3.		The power of simplicity : a management guide to cutting through the nonsense and doing things right Jack Trout with Steve Rivkin by Trout, Jack Rivkin, Steve Publication details: New York McGraw-Hill c1999 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 TRO.
	4.		The power of simplicity : a management guide to cutting through the nonsense and doing things right Jack Trout with Steve Rivkin by Trout, Jack Rivkin, Steve Publication details: New York McGraw-Hill c1999 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658 TRO.
	5.		The power of simplicity : a management guide to cutting through the nonsense and doing things right Jack Trout with Steve Rivkin by Trout, Jack Rivkin, Steve Publication details: New York McGraw-Hill c1999 Availability: No items available.
	6.		The power of simplicity : a management guide to cutting through the nonsense and doing things right Jack Trout with Steve Rivkin by Trout, Jack Rivkin, Steve Publication details: New York McGraw-Hill c1999 Availability: No items available.
	7.		The power of simplicity : a management guide to cutting through the nonsense and doing things right Jack Trout with Steve Rivkin by Trout, Jack Rivkin, Steve Publication details: New York McGraw-Hill c1999 Availability: No items available.
	8.		The power of simplicity : a management guide to cutting through the nonsense and doing things right Jack Trout with Steve Rivkin by Trout, Jack Rivkin, Steve Publication details: New York McGraw-Hill c1999 Availability: No items available.

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