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	1.		Positioning : the battle for your mind Al Ries, Jack Trout by Ries, Al Trout, Jack Publication details: New York McGraw-Hill 2001 Availability: Items available for loan: Anna Centenary Library (2)Call number: 659.1 RIE, ...
	2.		Positioning: the battle for your mind Al Ries and Jack Trout by Ries, Al Trout, Jack Edition: 20th ed Publication details: New Delhi Tata McGraw Hill Education Private Limited 2003 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.802 RIE.
	3.		The origin of brands: how product evolution creates endless possibilities for new brands Al Ries, Laura Ries by Ries, Al Ries, Laura Publication details: New York Harper 2005 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 RIE.
	4.		Focus : the future of your company depends on it Al Ries by Ries, Al Publication details: New York, NY Collins Business Essentials c2005 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 RIE.
	5.		Marketing warfare Al Ries & Jack Trout by Ries, Al Trout, Jack Edition: 20th anniversary ed Publication details: New York McGraw-Hill c2006 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 RIE.
	6.		Marketing warfare Al Ries,Jack Trout by Ries, Al Trout, Jack Publication details: New York McGraw-Hill 1997 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 RIE.
	7.		The 22 immutable laws of branding : how to build a product or service into a world-class brand Al Ries and Laura Ries by Ries, Al Ries, Laura Edition: 1st ed Publication details: New York HarperBusiness 2002 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 RIE.
	8.		The 22 immutable laws of branding : how to build a product or service into a world-class brand Al Ries and Laura Ries by Ries, Al Ries, Laura Publication details: New York HarperBusiness 2007 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 RIE.
	9.		Marketing warfare Al Ries & Jack Trout by Ries, Al Trout, Jack Edition: 20th anniversary ed Publication details: New York McGraw-Hill c2006 Availability: No items available.
	10.		Marketing warfare Al Ries,Jack Trout by Ries, Al Trout, Jack Publication details: New York McGraw-Hill 1997 Availability: No items available.
	11.		The 22 immutable laws of branding : how to build a product or service into a world-class brand Al Ries and Laura Ries by Ries, Al Ries, Laura Edition: 1st ed Publication details: New York HarperBusiness 2002 Availability: No items available.
	12.		The 22 immutable laws of branding : how to build a product or service into a world-class brand Al Ries and Laura Ries by Ries, Al Ries, Laura Publication details: New York HarperBusiness 2007 Availability: No items available.
	13.		The 22 immutable laws of branding : how to build a product or service into a world-class brand Al Ries and Laura Ries by Ries, Al Ries, Laura Edition: 1st ed Publication details: New York HarperBusiness 2002 Availability: No items available.
	14.		The 22 immutable laws of branding : how to build a product or service into a world-class brand Al Ries and Laura Ries by Ries, Al Ries, Laura Publication details: New York HarperBusiness 2007 Availability: No items available.
	15.		The 11 immutable laws of Internet branding 11 immutable laws of Internet branding by "Ries, Al" Al Ries and Laura Ries Edition: 1st ed."viii, 175 p. ; 20 cm, pbk." Publication details: New York ; HarperBusiness ; 2000 Availability: Items available for loan: Anna Centenary Library (1).
	16.		The 11 immutable laws of Internet branding 11 immutable laws of Internet branding by "Ries, Al" Al Ries and Laura Ries Edition: 1st ed."viii, 175 p. ; 20 cm, pbk." Publication details: New York ; HarperBusiness ; 2000 Availability: Items available for loan: Anna Centenary Library (1).

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