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1.
Marketing management : text and cases Rajiv Lal, John A. Quelch, V. Kasturi Rangan by
Publication details: New Delhi Tata McGraw Hill Education 2005
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 LAL.

2.
Transforming your go-to-market strategy : the three disciplines of channel management V. Kasturi Rangan ; with the research assistance of Marie Bell by
Publication details: Boston, MA Harvard Business School 2006
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.87 RAN.

3.
Business solutions for the global poor : creating social and economic value [edited by] V. Kasturi Rangan ... [et al.] ; foreword by C.K. Prahalad by
Edition: 1st ed
Publication details: San Francisco Jossey-Bass c2007
Availability: Items available for loan: Anna Centenary Library (1)Call number: 3655765091724 KAS.

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