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1.
Marketing strategies : a contemporary approach Ashok Ranchhod and Calin Gurau by
Edition: 2nd ed
Publication details: Upper Saddle River, NJ Prentice Hall 2007
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.802 RAN.

2.
CIM course book strategic marketing in practice Ashok Ranchhod, Ebi Marandi by
Publication details: Amsterdam Elsevier 2006
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 RAN.

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