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1.
Consumer behaviour and branding : concepts, reading and cases : the Indian context S. Ramesh Kumar by
Publication details: New Delhi Pearson Power 2009
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8342 RAM.

2.
Consumer behavior Leon G. Schiffman, Leslie Lazar Kanuk, S. Ramesh Kumar ; in collaboration with Joseph Wisenblit by
Edition: 10th ed
Publication details: Chennai Pearson 2010
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8342 SCH.

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