Advertising and promotion : an integrated marketing communications perspective George E. Belch, Michael A. Belch, Keyoor Purani

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Publication details: New Delhi Tata McGraw Hill Education 2010Edition: 7th edDescription: xxxiii, 1075 p. : ill. ; 24 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	659.1 BEL (Browse shelf(Opens below))	Available		255759

Includes bibliographical references (p. [990]-1027) and indexes

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