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Customer relationship management : emerging concepts, tools, and applications
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Customer relationship management : emerging concepts, tools, and applications
editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh
By:
Shakespeare, William
Contributor(s):
Parvatiyar, Atul
Shainesh, G
Sheth, Jagdish N
Publication details:
New Delhi
Tata McGraw-Hill Pub. Co
c2001
Description:
xv, 544 p. : ill. ; 25 cm
ISBN:
9780070435049
ISSN:
2002287443
Subject(s):
Customer relations - Management - Congresses
Relationship marketing - Congresses
DDC classification:
658.812 SHE
Item type:
Books
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Anna Centenary Library
658.812 SHE (
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256394
Includes bibliographical references
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