Marketing management : text and cases Tapan K Panda

By:

Panda, Tapan K

Language: English Publication details: 2022 New Delhi Taxmann publications (p) ltd.Edition: 3rd edDescription: I-32, 835 p. : ill. ; 25 cmISBN:

9789356222212

Subject(s):

Management

DDC classification:

658.8 PAN

Summary: This book is an attempt to capture and illustrate the trends and shifts in the marketing environment in India, which are driven by the following factors: Opening up of the Indian economy in the 90s Entry of multinational companies across industries Indian information technology space, leading the global change in the digital revolution. The Present Publication is the 3rd Edition, authored by Dr Tapan K Panda, with the following noteworthy features: [Simple, Systematic & Comprehensive Explanation] The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the concept and theories underlying marketing. The book tries to explain the subject matter through realistic and practical examples.

Item type: English Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library 6TH FLOOR, B WING	658.8 PAN (Browse shelf(Opens below))	Available		695473
Anna Centenary Library 6TH FLOOR, B WING	658.8 PAN;1 (Browse shelf(Opens below))	Available		695474

This book is an attempt to capture and illustrate the trends and shifts in the marketing environment in India, which are driven by the following factors:
Opening up of the Indian economy in the 90s
Entry of multinational companies across industries
Indian information technology space, leading the global change in the digital revolution.
The Present Publication is the 3rd Edition, authored by Dr Tapan K Panda, with the following noteworthy features:
[Simple, Systematic & Comprehensive Explanation] The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the concept and theories underlying marketing. The book tries to explain the subject matter through realistic and practical examples.

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Marketing management : text and cases Tapan K Panda

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