Marketing strategy and competitive positioning Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud

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Publication details: Harlow, England ; New York FT Prentice Hall 2008Edition: 4th edDescription: xviii, 614 p. : ill. ; 25 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.802 HOO (Browse shelf(Opens below))	Available		94913

Includes bibliographical references (p. 572-598) and index

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