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1.
Marketing in a nutshell : key concepts for non-specialists Mike Meldrum and Malcolm McDonald by
Edition: 1st ed
Publication details: Amsterdam Elsevier 2007
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 MEL.

2.
The complete marketer : 60 essential concepts for marketing excellence / Malcolm Mcdonald and Mike Meldrum by
Edition: 1st ed.
Language: English
Publication details: New Delhi Kogan Page India 2013
Availability: Items available for loan: Anna Centenary Library (2)Call number: 658.8 MCD, ...

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