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Convergence marketing : running with the centaurs : strategies for reaching the new hybrid consumer Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther by
Publication details: Upper Saddle River, NJ Financial Times Prentice Hall 2002
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 WIN.

2.
Africa rising : how 900 million African consumers offer more than you think Vijay Mahajan ; with Robert E. Gunther by
Edition: 1st ed
Publication details: Upper Saddle River, N.J Wharton School Pub 2009
Availability: Items available for loan: Anna Centenary Library (1)Call number: 382.096 VIJ.

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