Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich

By:

Shoemaker, Stowe

Contributor(s):

Lewis, Robert C
Yesawich, Peter Charles

Publication details: Upper Saddle River, N.J Pearson c2007Edition: 4th edDescription: xxv, 661 p. : col. ill., maps ; 28 cmISBN:

9780131182400

ISSN:

2006049455

Subject(s):

Hospitality industry - Marketing

DDC classification:

910.460688

Item type: Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	910.460688 (Browse shelf(Opens below))	Available		314543

Lewis's name appears first on the earlier edition. Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000. Includes bibliographical references and indexes

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