Driving customer equity : how customer lifetime value is reshaping corporate strategy Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon

By:

Contributor(s):

Publication details: New York Free Press 2000Description: xii, 292 p. : ill. ; 25 cmISBN:

ISSN:

Subject(s):

DDC classification:

Item type: Books

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 RUS (Browse shelf(Opens below))	Available		447371

Includes bibliographical references (p. 275-282) and index

There are no comments on this title.

to post a comment.

Find us on the map