Digital marketing trends and prospects : develop an effective digital marketing strategy with SEO, SEM, PPC, digital display ads & email Dr. Shakti Kundu

Reprint 2023

Includes bibliographical references

Familiarize yourself with different effective strategies in Digital Marketing The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics. This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing. Key Features - Understand the basics terminologies in Digital Marketing - Understand the impact of Search Engine Optimization (SEO) on online business - Identify important elements of E-mail marketing and its applicability in the digital world - Get familiar with Mobile marketing and Web analytics tools - Understand different Traditional Marketing and Digital Marketing techniques What you will learn - Get familiar with B2B SEO and B2C SEO strategies in Digital Marketing - Understand the importance of gathering offline and online data in Email marketing - Learn how to create and test landing pages - Generate traffic and behavior report of marketers and targeted users - Get familiar with the Web analytics tools and process. Who this book is for This book is for anyone interested in Digital Marketing. Professionals who are working in the Digital Marketing domain can use this book as a reference