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	1.		Marketing as strategy : understanding the CEO's agenda for driving growth and innovation Nirmalya Kumar ; [foreword by Philip Kotler] by Kumar, Nirmalya Publication details: Boston, MA Harvard Business School c2004 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.802 NIR.
	2.		Private label strategy : how to meet the store brand challenge Nirmalya Kumar, Jan-Benedict E.M. Steenkamp by Kumar, Nirmalya Steenkamp, Jan-Benedict E. M Publication details: Boston, MA Harvard Business School 2007 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.827 KUM.
	3.		Value merchants : demonstrating and documenting superior value in business markets James C. Anderson, Nirmalya Kumar, James A. Narus by Anderson, James C Kumar, Nirmalya Narus, James A Publication details: Boston, MA Harvard Business School c2007 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.804 AND.
	4.		India's global powerhouses : how they are taking on the world Nirmalya Kumar ; with Pradipta K. Mohapatra, Suj Chandrasekhar by Kumar, Nirmalya Publication details: Boston Harvard Business School c2009 Availability: Items available for loan: Anna Centenary Library (1)Call number: 338.88954 KUM.

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