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	1.		Marketing plans that work Malcolm H.B. McDonald, Warren J. Keegan by McDonald, Malcolm H. B Keegan, Warren J Edition: 2nd ed Publication details: Oxford ; Boston Butterworth-Heinemann 2002 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.802 MCD.
	2.		Offensive marketing : an action guide to gaining competitive advantage Hugh Davidson and Warren J. Keegan with Elyse Arnow Brill by Davidson, J. H Brill, Elyse Arnow Keegan, Warren J Publication details: Amsterdam Elsevier Butterworth-Heinemann 2004 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 DAV.
	3.		Global marketing management : a European perspective Warren J. Keegan and Bodo B. Schlegelmilch by Keegan, Warren J Schlegelmilch, Bodo B Publication details: Harlow, England Financial Times/Prentice Hall 2001 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.84094 KEE.
	4.		Global marketing Warren J. Keegan, Mark C. Green by Keegan, Warren J Green, Mark C Edition: 5th ed Publication details: Upper Saddle River, NJ Pearson/Prentice Hall 2008 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.84 KEE.
	5.		Global marketing Warren J. Keegan, Mark C. Green by Keegan, Warren J Green, Mark C Edition: 4th ed Publication details: New Delhi Pearson 2005 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.84 KEE.
	6.		Global marketing management Warren J. Keegan by Keegan, Warren J Green, Mark C Edition: 7th ed Publication details: Upper Saddle River, NJ Prentice Hall 2002 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.848 KEE.
	7.		Global marketing management Warren J. Keegan by Keegan, Warren J Edition: 7th ed Publication details: New Delhi Pearson 2009 Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8 KEE.

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