The media handbook : a complete guide to advertising media selection, planning, research, and buying Helen Katz

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Publication details: Mahwah, N.J Lawrence Erlbaum 2003Edition: 2nd edDescription: xix, 185 p. : ill. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	659 KAT (Browse shelf(Opens below))	Available		328391

Includes bibliographical references (p. 177-180) and index

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