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Results of search for 'au:"Kapferer, Jean-Noël"'
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Authors
Bastien, Vincent
Kapferer, Jean-Noel
Kapferer, Jean-Noël
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English Books
Topics
Brand name products
Luxuries - Marketing
Luxury goods industr...
Product management
Your search returned 7 results.
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1.
The luxury strategy : break the rules of marketing to build luxury brands
J.N. Kapferer and V. Bastien
by
Kapferer, Jean-Noël
Bastien, Vincent
Publication details:
London ; Philadelphia
Kogan Page
2009
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.8 KAP
.
2.
The new strategic brand management : creating and sustaining brand equity long term
Jean-noel Kapferer
by
Kapferer, Jean-Noel
Edition:
1st South Asian ed
Publication details:
London
Kogan Page
2004
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.8343 KAP
.
3.
The new strategic brand management : creating and sustaining brand equity long term
Jean-noel Kapferer
by
Kapferer, Jean-Noel
Edition:
4th ed
Publication details:
London
Kogan Page
2004
Availability:
Items available for loan:
Anna Centenary Library
(1)
Call number:
658.8343 KAP
.
4.
The new strategic brand management : creating and sustaining brand equity long term
Jean-noel Kapferer
by
Kapferer, Jean-Noel
Edition:
1st South Asian ed
Publication details:
London
Kogan Page
2004
Availability:
No items available.
5.
The new strategic brand management : creating and sustaining brand equity long term
Jean-noel Kapferer
by
Kapferer, Jean-Noel
Edition:
4th ed
Publication details:
London
Kogan Page
2004
Availability:
No items available.
6.
The new strategic brand management : creating and sustaining brand equity long term
Jean-noel Kapferer
by
Kapferer, Jean-Noel
Edition:
1st South Asian ed
Publication details:
London
Kogan Page
2004
Availability:
No items available.
7.
The new strategic brand management : creating and sustaining brand equity long term
Jean-noel Kapferer
by
Kapferer, Jean-Noel
Edition:
4th ed
Publication details:
London
Kogan Page
2004
Availability:
No items available.
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