Advertising media planning: a brand management approach Larry D. Kelly and Donald W. Jugenheimer

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Publication details: New Delhi PHI Learning 2004Edition: Indian reprintDescription: vii, 144 p. : ill. ; 23 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	659.111 KEL (Browse shelf(Opens below))	Available		326736

Includes index

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