Being an impact champion : enacting corporate social consciousness / Priya Nair Rajeev and Simy Joy

Social consciousness is neither corporate social responsibility (CSR) nor public relations but a mindset that understands and accepts the interconnectedness of the economic, social and natural environments that can cause internal disruptions in an organization. Socially conscious organizations do not come to existence without socially conscious managers. The book will enable socially conscious managers to become impact champions through three pathways so that they can successfully initiate and run socially responsible business innovations, CSR projects and social entrepreneurial ventures. The book is organized into five parts. Part 1 sets the context and provides the readers with tools to reflect on contemporary social and environmental issues and their own personal orientations for action. For developing the skills necessary to be capable of contributing to the triple bottom line, young managers need to deepen their understanding of social problems, developmental issues, threats to the environment and long-standing issues of sustainability and environmental management, all of which are woven into various chapters. In the next four parts, the book progresses through three pathways, namely, socially driven business innovation, CSR, and social entrepreneurship. Being an Impact Champion hopes to instill confidence in new managers to talk about socially and environmentally sensitive issues facing the corporate world and thereby expand their capacity to influence.