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Advanced theory and practice in sport marketing Eric C. Schwarz and Jason D. Hunter
Publication details: Oxford Butterworth-Heinemann 2008Description: xxvi, 443 p. : ill. ; 26 cmISBN:- 9780750684910
- 796.0698 SCH
| Item type | Current library | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|
| English Books | Anna Centenary Library 6TH FLOOR, B WING | 796.0698 SCH (Browse shelf(Opens below)) | pbk | Available | 350001 |
Introduction to sport marketing -- Managing the sport marketing mix -- Sport marketing research -- Sport marketing information systems -- Sport consumer behavior -- Sport product management -- Sales management in sport -- Purchasing and supply chain management in sport --Communication management in sport -- Sport advertising -- Sport sponsorship -- Sport retail management -- Sport E-business and e-commerce -- International and global marketing in sport -- Enterprise sport marketing management
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