Strategic social marketing : for behaviour & social change / Jeff French and Ross Gordon

By:

French, Jeff

Contributor(s):

Gordon, Ross

Language: English Publication details: Sage Publications 2020 Los AngelesEdition: 2nd edDescription: xxiii, 551 p. : ill. ; 24 cmISBN:

9781526446039

Subject(s):

DDC classification:

658.5 FRE

Summary: Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: • A brand new chapter on evaluation. • Updated advances in relevant research and theorizing. • New vignettes and short case studies to illustrate theories throughout the text.

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Holdings
Item type	Current library	Call number	Status	Barcode
Reference	Anna Centenary Library 6TH FLOOR, B WING	658.5 FRE (Browse shelf(Opens below))	Not for loan	693317

Includes index

Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems, including: • A brand new chapter on evaluation. • Updated advances in relevant research and theorizing. • New vignettes and short case studies to illustrate theories throughout the text.

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Strategic social marketing : for behaviour & social change / Jeff French and Ross Gordon

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