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1.
Markets of one : creating customer-unique value through mass customization edited with an introduction by James H. Gilmore and B. Joseph Pine II by
Publication details: Boston, MA Harvard Business School c2000
Availability: Items available for loan: Anna Centenary Library (1)Call number: 670.427 GIL.

2.
Authenticity : what consumers really want James H. Gilmore, B. Joseph Pine II by
Publication details: Boston Harvard Business School c2007
Availability: Items available for loan: Anna Centenary Library (1)Call number: 658.8343 GIL.

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