Customer equity : building and managing relationships as valuable assets Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas

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Publication details: Boston Harvard Business School c2001Description: xix, 228 p. : ill. ; 24 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.812 BLA (Browse shelf(Opens below))	Available		504332

Includes bibliographical references and index

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