Neuromarketing In Action : How To Talk And Sell To The Brain / Patrick M Georges ; Anne-Sophie Bayle-Tourtoulou ; Michel Badoc

By:

Georges, Patrick M.; Bayle-Tourtoulou, Anne-Sophie ; Badoc, Michel

Language: Eng. Publication details: 2014 London Kogan PageEdition: 1st edDescription: ix, 270 p. : ill. ; 24 cmISBN:

9780749469276

Subject(s):

Neuromarketing

DDC classification:

658.80019 GEO

Summary: Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour.

Item type:

Reference

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library 6TH FLOOR, B WING	658.80019 GEO;1 (Browse shelf(Opens below))	Not for loan		696132

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour.

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Neuromarketing In Action : How To Talk And Sell To The Brain / Patrick M Georges ; Anne-Sophie Bayle-Tourtoulou ; Michel Badoc

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